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Not sure what you need? Or maybe you know, but you don’t know what to do first, what is essential, and what you can skip.

 

You are not alone.

If you’re like most people, you’ve found that talking about your business – whether to prospective customers, employees, current customers, or investors – is both far more difficult and more important than you expected. Whether you’ve tried making your own ads, writing instructions for your product yourself, or hiring the lowest bidder to do your social media, you have seen for yourself how expensive it is to get marketing and communications wrong.

You know you need to focus on the things you are best at and hire quality people to do those things you are average at (or worse).

You’re here now. So what’s next?

Step One: Submit an application

Our ideal customer is an established business owner with a product or service on the market or ready to launch. You could be our ideal customer if you:

  • lack the internal resources (time, personnel, expertise) to prepare what you need to market your product or service and/or help buyers succeed with it quickly
  • know how critical it is to your business’s success that your marketing, communications, and user-focused content be top quality
  • have budgeted for and are ready to invest in your business’s branding, marketing strategy, and communications

Current and previous clients of Joy Bennett Consulting include tech startups and established companies with SAAS, software, and apps ready to go to market; major national and international nonprofits with donors, employees, volunteers, corporations, and boards to keep engaged; small business owners ready to scale their businesses; entrepreneurs launching a new product or service; and many more.

If this describes you, fill out this short form and our project manager will be in touch with you within 2-3 business days.

Step Two: Schedule a Diagnose Me service

Before we can figure out where to go, we have to know where you are. So, every engagement begins with our “Diagnose Me” process.

We’ll guide you through our proprietary process, blending conversations with specially-developed online questionnaires to get a better understanding of the breadth and depth of your business, where you are, what resources you have, and which ones you need to reach your goals. You will receive an evaluation that highlights your strengths, identifies opportunities you’ve overlooked, and recommends actions you can take right now for quick wins.

This also gives us a chance to work together on a small project and make sure we’re both a fit, before going further. Do we understand each other? Have good chemistry? Does my expertise fill the gaps you have? Are there things either of us need to pull together before we proceed?  

The fee for this required diagnostic process is a very modest $847, and whether we work together or not after this, the value of that report alone will be worth many times the investment. No matter what, you walk away with the evaluation, opportunities, and recommended actions.

Step Three: Take Action

If you’re like many business owners and entrepreneurs, you need to spend some time articulating who your ideal customer is, what they need, and where they look to meet that need. With a solid customer avatar, we can then map out how to meet their needs (and/or let them know you have the solution they want).

A solid strategy and plan = new business. Plain and simple. It will keep you from wasting your time and marketing resources on tactics that won’t work and on audiences who don’t care and won’t buy.

You might get to the end of the evaluation and strategy development phase and say, “Joy, I know what we need to do, and I know it will work. But I can’t do it myself. Can you make this happen for me?”

Yes, we absolutely can. With the information we’ve gathered and the strategy we’ve developed, we can provide you with a quote to put this strategy into action. 

Marketing
is useless
if it doesn’t
help you reach
your business goals.